Pricing

Free while you’re small. Pay when it’s pulling its weight.

The free plan is yours to keep: 1 maker and 5 published demos, no card. When you need more, it’s Pro at $19 per maker a month billed yearly, and every new maker gets the paid plan free for 2 weeks first.

Start free
  • Free

    For trying Reel on a real flow.

    $0for 1 maker

    Start free
    • 5 published demos, unlimited unpublished
    • 50 AI step drafts a month
    • 3 Describe it demos a month
    • Clips up to 5 minutes (coming soon)
    • Stats for the last 30 days
    • “Made with Reel” on shared demos
  • Pro

    For teams that ship demos every week.

    $19per maker a month, billed yearly · first 2 weeks free

    Start free
    • Unlimited published demos
    • 200 AI step drafts per maker a month
    • 10 Describe it demos per maker a month
    • Extra Describe it demos: 10 for $10
    • Clips up to 30 minutes (coming soon)
    • 12 months of stats and CSV export
    • Your brand colour, no Reel badge
  • Business

    For security reviews and big rollouts.

    $49Yearly only · per maker a month, from 5 makers

    Talk to us
    • Everything in Pro
    • SAML single sign-on
    • Clips up to 60 minutes (coming soon)
    • Unlimited AI step drafts (fair use)
    • 30 Describe it demos per maker a month
    • Audit log of every publish and share
    • Custom domain for shared demos
    • Invoice billing and a DPA
    • A named contact

Compare plans

Compare plans

  • Free

    Price per maker
    $0
    Makers
    1
    Viewers and commenters
    Free, unlimited
    Published demos
    5
    Click-through demos. Clip and hybrid coming soon
    Yes
    Clip length (coming soon)
    5 min
    AI step drafts
    50 a month
    Describe it demos
    3 a month
    Extra Describe it demos
    Not included
    Automatic redaction
    Yes
    Stats history
    30 days
    Brand colour, no Reel badge
    Not included
    SSO, audit log and custom domain
    Not included
    CSV export
    Not included
  • Pro

    Price per maker
    $19 a month, billed yearly
    Makers
    Any number
    Viewers and commenters
    Free, unlimited
    Published demos
    Unlimited
    Click-through demos. Clip and hybrid coming soon
    Yes
    Clip length (coming soon)
    30 min
    AI step drafts
    200 per maker a month
    Describe it demos
    10 per maker a month
    Extra Describe it demos
    10 for $10
    Automatic redaction
    Yes
    Stats history
    12 months
    Brand colour, no Reel badge
    Yes
    SSO, audit log and custom domain
    Not included
    CSV export
    Yes
  • Business

    Price per maker
    $49 a month, yearly only
    Makers
    From 5
    Viewers and commenters
    Free, unlimited
    Published demos
    Unlimited
    Click-through demos. Clip and hybrid coming soon
    Yes
    Clip length (coming soon)
    60 min
    AI step drafts
    Unlimited (fair use)
    Describe it demos
    30 per maker a month
    Extra Describe it demos
    10 for $10
    Automatic redaction
    Yes
    Stats history
    Unlimited
    Brand colour, no Reel badge
    Yes
    SSO, audit log and custom domain
    Yes
    CSV export
    Yes

Dash means not included on that plan.

FAQ

Questions about paying

Anyone who can create, edit or publish demos: owners and makers. Commenters and viewers never use a seat.

Every new maker gets the paid plan free for 2 weeks. After that, carry on with Pro at $19 a month billed yearly ($24 monthly) or stay on the free plan. Your published demos keep working either way. Nothing you’ve published disappears on day 15.

Nothing breaks. Shared demos keep working. You just can’t publish a 6th until you upgrade or unpublish one. It’s a good problem to have.

Any time from Settings → Billing. Added seats are charged pro rata; when you cancel, Pro runs to the end of the period you paid for.

No. Anyone with the link opens it in the browser, unless you limit a demo to your workspace.